Innolux and AUO are optimistic about urgent tariff orders and plan to start transformation

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Innolux and AUO are optimistic about urgent tariff orders and plan to start transformation

On May 21, according to Taiwanese media, the panel duo had good performance in the first quarter of this year, and both were optimistic about the benefits of urgent orders brought by tariffs. At the same time, in order to cope with market changes, the panel duo planned to transform and strive for operations.

AUO pointed out that the global display panel market achieved an excellent year-on-year growth of 2% in the first quarter of this year, which is a traditional off-season, and has been growing for five consecutive quarters. This reflects that the Trump administration has imposed reciprocal tariffs, which has caused a wave of early consumption and demand. In addition, the "old for new" subsidy policy has boosted the market, and the inclusion of IT panels this year has further stimulated the market.

Innolux pointed out that in response to tariff issues, customers of consumer electronics had already ordered goods in the first half of the year, resulting in a significant number of urgent orders, which caused orders this quarter to exceed expectations. It is expected that the shipment volume of non-display products this quarter will be the same as last quarter; commercial displays are expected to increase by a low single-digit percentage quarter-on-quarter; and consumer displays are also the same as last quarter.

In addition, in response to the fluctuations in the panel market, AUO and Innolux have launched a transformation plan, taking a multi-pronged approach from the perspectives of corporate strategy and senior executives, striving to keep operations moving forward and deliver better results.

AUO emphasized that it will continue to promote transformation and product portfolio improvement strategies, focus on the growth of the two major pillars of smart mobility and vertical field applications, improve the product portfolio of the display technology (Display) business, pursue long-term profit stability and continuous improvement, and make the company stronger and more capable of responding to external shocks.

In addition to strengthening its layout in niche markets such as medical and automotive, Innolux also adjusted its senior personnel in an effort to achieve strategic consistency.